Proximity Marketing Market Size, Trends, Growth by Top Key Players, Demand and 2027 Forecast Research Report.
SUMMERY:
Market Research Future published a research report on “Proximity
Marketing Market Research Report- Global Forecast 2027” – Market Analysis,
Scope, Stake, Progress, Trends and Forecast to 2027.
Market
Highlights:
Market Research
Future (MRFR) affirms that the proximity
marketing market 2020 can be worth approximately USD 52 Billion by the year
2023. MRFR also expects the market growth rate to be 28% between 2017 and 2023
(review period).
Primary
Drivers and Key Barriers
With the rising
ubiquity of mobile devices across the world and the increasing dependency on
them for accessing digital content, the proximity marketing market can gain
considerable impetus in the very near future. Proximity marketing makes
extensive use of cellular technology to connect with mobile-device users that
are in the proximity to the business. These offer marketers massive amounts of
data and are quite simple to set-up, which increases their uptake in the
market.
Marketers mostly
capitalize on Wi-Fi and Bluetooth technology to send various marketing messages
to those who are close by and are interested in making a purchase. These
strategies are generally adopted by services like maintenance, application
support, consulting, integration and deployment. Such strategies can be
leveraged by organizations in a variety of sectors including media and
entertainment, healthcare, retail and e-commerce, transportation and logistics,
to list a few.
The intensifying
competition between vendors in different industries combined with the
increasing focus on business intelligence (BI) induces major growth of the
proximity marketing industry. The increasing availability of analytical and
spatial data tools also favors the market. The market also benefits from the
rising sales of smartphones and the fast track advancements and innovations in proximity
technologies. The rising penetration of the GPS Geofencing market, owing to the
technology’s ability to help users send push notifications to customers that
are close to their stores can also result in strong market growth in the
ensuing period.
Request a Free Sample @ https://www.marketresearchfuture.com/sample_request/3909
Market
Segmentation
The proximity
marketing industry has been broadly studied; with the primary segments
highlighted in the report include component, technology and application.
The
main components covered in the report include hardware, service and software.
The types of
proximity marketing technology are Near Field Communication (NFC), GPS
Geofencing, BLE Beacon, Wi-Fi, and others. The BLE beacons-based proximity
marketing can register signficant growth in the upcoming period, because of
their rising use in multi-channel marketing as well sa product distribution
within the retail industry.
Application areas
of proximity marketing technology are BFSI, healthcare, hospitality, retail
& e-commerce, transportation & logistics, media & entertainment,
infrastructural, among others.
Regional
Outlook
The regional study
of the proximity marketing market covers Asia Pacific (APAC), Europe, North
America, and the Rest of the World (RoW).
North America has
taken the lead in the global market, thanks to the presence of a large number
of proximity marketing vendors and the high penetration of smartphones. The
increasing use of mobile web, mobile internet and the emergence of high-speed
networks like 4G also boosts the regional market growth. The extensive
deployment of cutting-edge technologies in the advertisement and retail sectors
also induced industry expansion in the region.
APAC is the fastest
progressing market for proximity marketing, on account of the growing
investments by emerging countries in the technology. The rising use of
smartphones as well as mobile internet also drives the deployment of proximity
marketing among firms to reach a higher number of customers. Surge in
technological development within location-based services, increasing use of
beacons, and the surging requirement for better customer services also add to
the market strength.
Browse
Full Report Details @ https://www.marketresearchfuture.com/reports/proximity-marketing-market-3909
At Market Research Future (MRFR), we enable
our customers to unravel the complexity of various industries through our
Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research
Reports (3R), Continuous-Feed Research (CFR), and Market Research &
Consulting Services.
Contact:
Market Research Future
Office No. 524/528, Amanora Chambers
Magarpatta Road, Hadapsar
Pune - 411028
Maharashtra, India
+1 646 845 9312
Comments
Post a Comment